Wednesday 28 December 2011

Little Creatures Media Launch @ The Hill , Damansara Heights , KL

The Hill @ Damansara Heights , KL

Last week, I was invited to attend this Little Creatures beer Media Launch. Firstly, I was thinking whether attend or not attend this event, because last week was busy rushing everything for Christmas. But I change my mind at very last minutes, to attend this beer launch. I was thinking why not for having myself relax a little while before get killed of my works.  This time, was a smart choice. This beer would not disappointing me at all.. I love it very much..

Little Creatures is an Independent brewery, producing hand crafted beer of the highest quality from the finest ingredients while maintaining a unique, individual style and culture. The name arises from the live yeast that is present in the bottles of Little Creatures Pale Ale. This Yeast is affectionately known as the "little creatures" The brewery is located on Fishing Boat Harbour in Fremantle, a port city of eclectic cultural style and character. 

Currently, they have imported two beer from Western Australia, Pale Ale and Bright Ale.  By that, Pale Ale, its brew using Specialty Australian Malts and Cascade and Galaxy hop flowers from South/East Australia. Its full with intense floral, citrus aroma and flavour. Beside this, Pale Ale is live-yeast conditioned in bottles and kegs for unmatched freshness and character. From brewing to release, a batch of pale ale takes about six weeks. Its alcohol content is 5.2% Alc/Vol. This is what I taste it that night.

Bright Ale believe it will be on market by early of 2012. Basically,  its using four malts in the grist including Pale, Caraplis, Wheat and Vienna. The 'lush' hop characteristic in "bright" however is derived fro the use of the highly aromatic NZ Motueka hops. It's called Bright Ale due to the clean filtering. Its alcohol content is 4.5% Alc/Vol, slightly lower than Pale Axe.
 myself with the Little Creatures backdrop.
General Manger of LHFB, Mr Kenneth Soh said that, " Being one of the pioneer leaders in alcoholic beverage industry, Carlsberg and them sharing the same philosophy, focusing on heritage, authenticity and premium products for the top end of the market. They always review and improve their sales and marketing strategies, offering wide variety of selection and leveraging their strong distribution network. With the growing consumer interest in a variety of beer styles and in consultation with their trading partners, they believe that there is the opportunity for our company to provide a full-strength, easy-drinking Australian ale - Little Creatures."

Added," Little Creatures is a microbrewery company based in Frementle, Western Australia, established in 2000. It is a very special Australia ale, I believe its character and flavour definitely fit those who seek for something special.
A group photo before proceed to toast in Chinese way  "YUM SENG"

The Little Creatures range is available immediately at most of the on-premise outlets in 330ml bottles and comprises Pale Ale, (5.2% abv) and Bright Ale (4.5% abv).

*Updated 6/1/2012
Little Creatures is available at the following outlets:
Brussels Beer Cafe Jaya One : 
L-20-G, Block L, Jaya One No.72A, Jalan Universiti 46200 Petaling Jaya, Selangor. 603- 7954 2000

Brussels Beer Cafe Menara Hap Seng: 
Lot G-12 Menara Hap Seng Jalan P.Ramlee 50250. K.Lumpur. 603 – 2034 1800

Brussels Beer Cafe Ampang: 
No.4 & 6 Jalan 1/67B, Off Jalan Mengkudu Ampang
54540 Kuala Lumpur [beside Ampang Grocers]. 03 – 4251 2888

Brussels Beer Cafe Solaris Mon't Kiara: 
Lot K-OG 13 & 14, SoHo KL, No. 2, Jalan Solaris, Mon’t Kiara 50480 Kuala Lumpur. Tel : 03 - 6205 2999

Brussels Beer Cafe Sunway Pyramid. 
OB2.G.U1, No. 3 Jalan PJS11/15, Bandar Sunway, 46150 Petaling Jaya Selangor. 03-56363800

The Hill: 23, Lorong Dungun Kuala Lumpur, WP Kuala Lumpur, Kuala Lumpur, Malaysia. 016-229 1505

The Scot's @ Jaya One D-3-G, Block D, Jaya One, No.72A, Jalan Universiti, 46200 Petaling Jaya, Selangor Darul Ehsan. +603- 7954 9000

Address : The Hill, Damansara Heights
23, Lorong Dungun, 
Damansara Heights, 50490 Kuala Lumpur.
GPS: N03 09.294'  E101 39.888'

Business Hour : Monday - Saturday 19:00 - 02:00
Sunday 18:00 - 01:00

Tel: 016-2291505

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  1. nice o not? hahaha.. walau.. me here long time no alcohol liao.. @@. bt i just bought some porks ! hahaha..

  2. @michael Of course nice lar... U back here then can drink gao gao lor... pork lard?

  3. Hmm....Little Creatures, doesn't sound like a beer :P

  4. @choiyen Yup.agree with you.. first i thought was fruit juice tim.. haha!

  5. Little Creatures? It sounds so cute that its quite unbelievable that it is a beer.

    Must go try this cute sounding drink...

  6. @missyblurkit Cute then is a great beer.. Must try!