Thursday, 14 June 2012

Milo Mixes Variants Launch @ The Square Publika, Solaris Dutamas

Milo Mixes Variants Launch @ The Square Publika, Solaris Dutamas


In addition to its 100th year in Malaysia, Nestle (Malaysia) Berhad embarked on yet another benchmark in product innovation by launching their latest creation to the MILO Mixes Variants: New MILO Mixes variants are MILO Hi-Fibre, MILO Cereal and MILO Less Sweet. 
Don Howat,
Executive Director of the Coffee & Beverages Business Unit of
Nestle (Malaysia) Berhad.
  
“On behalf of Nestle it is indeed a privilege to introduce the new MILO Mixes Variants; nevertheless we are proud to be able to continuously stay relevant to consumers in Malaysia. Staying aligned with Nestle promise of ‘Good Food, Good Life’, the new MILO Mixes Variants is a clear testament of MILO milestone and Nestle’s commitment in promoting healthy lifestyle and wellness consumption through research and development in catering the ever changing consumer trend,” said Don Howat, Executive Director of the Coffee & Beverages Business Unit of Nestle (Malaysia) Berhad. 
Don Howat, Executive Director of the Coffee & Beverages Business Unit, Nestle (Malaysia) Berhad, and Ng Su Yen, Consumer Marketing Manager for MILO, Coffee & Beverage Business Unit, Nestle (Malaysia) Berhad, unveiled the new MILO Mixes Variants life sized giant packs, each representing one variant with its majestic colours of light blue (MILO Less Sweet), Purple (MILO Hi-Fibre) and Orange (MILO Cereal).  

With its easy-to-prepare in a single-serve portion, the new MILO Mixes Variants is a Convenient was for those constantly on the go, be it at the pantry of one’s office, or at the comfort of one’s own house. It all contain the same goodness as other MILO products such as PROTOMALT; made from the wholesome goodness of malted barley, a specially-designed mixture of carbohydrates and ACTIGEN-E; a mixture of 8 Vitamin and 4 minerals, with skimmed milk powder all of which are excellent source of energy for a balanced diet. Even with its delivery of the same energy-giving goodness in that delicious chocolate malt savory, each separate entity carries its distinct benefit with blended goodness, all catering to different desires in end results. 
To energize the morning, the giant packs were highlighted with a specially choreographed high energy aerobics dance that was synchronized by a team of professional aerobics dancers. The dynamic dance routine was an integral part of the launch to denote energy as a vital necessity for everyone to begin their day.  
The new MILO Mixes Variants retails at RM10.50 for a pack that contains 10 sticks sachet each for reconstitution into a 200ml beverage using hot water. All of which are now available on shelves in most major hypermarkets and supermarkets in peninsular Malaysia.
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MILO Cereal
MILO Cereal Features 
MILO Cereal is a direct expression of: 
· The consumer benefit of Cereal is a drink which is more filling, helping to fight hunger pangs during the day. 
· Convenience (stick format directly means convenience and 3in1 for Malaysians) 
· That great choco-malty taste of MILO loved by generations. 

The single serve format enables consumers to prepare it at every location, in particular at their work place. Packaging: pouch of 10sticks of 34g each for reconstitution into a 200ml beverage using hot water. 

MILO Cereal Advantages 
MILO Cereal delivers the great taste of MILO with the added benefit of containing cereal. This clear benefit will appeal to health conscious shoppers looking for filling beverages and who are the people looking most for labels and health claims on product. 

MILO Cereal contains the filling benefit of cereals, plus all the energy of MILO, the specially-made Protomalt malt extract and it is fortified with micro-nutrients essential for your body to manage its energy: 8 Vitamins and 4 Minerals (Iron, Magnesium, Phosphorus and Calcium)
MILO Less Sweet
MILO Less Sweet Features 
MILO Less Sweet is a clear and simple expression of: 
· The consumer’s benefits of healthy as it has 47% less sucrose compared to other 3in1 chocolate malt beverage products. 
· Convenience (stick format directly means convenience and 3in1 for Malaysians) 
· High in Milk and Calcium 
· All the goodness of MILO, AND LESS SWEET. 

The single serve format enables consumers to prepare it at every location, in particular at their work place. Packaging: pouch of 10sticks of 34g each for reconstitution into a 200ml beverage using hot water. 

MILO Less Sweet advantages 
MILO Less Sweet delivers the great taste of MILO with a reduced sweetness coming from 47% less sucrose that other chocolate malt beverages mixes. This clear benefit will appeal to health conscious consumers looking for reduced sweetness and who are the ones looking most labels and health claims on products. 

MILO Less Sweet contains all the energy of MILO, the specially-made PROTOMALT malt extract and it is fortified with micro-nutrients crucial for adequate energy management by your body.
MILO Hi-Fibre
MILO Hi-Fibre Features
MILO Hi-Fibre is a direct expression of: 
· The consumer benefits of fibres in a good tasting beverage, helping their digestion. Fiber benefits are delivered through ACTIFIBRAS.
· Convenience (stick format directly means convenience and 3in1 for Malaysians)
· That great choco-malty taste of MILO loved by generations.

ACTIFIBRAS is a specially formulated fibre that is scientifically proven to reduce-bloating and gastrointestinal discomfort. 

In order to achieve this, ACTIFIBRAS is composed of three primary elements: 
1. Dietary fiber Fibersol-2, which increases the transit of food in the intestine and thereby reduces the risk of bloating and constipation. 
2. Specific anti-oxidant (Vitamins C and E) included for their well-documented benefits for the skin. 
3. Calcium, which, apart from its important role in maintaining bone healthy, is an important factor in the control of energy metabolism. 

The single serve format enables consumers to prepare it at every location, in particular at their work place. Packaging: pouch of 10sticks of 34g each for reconstitution into a 200ml beverage using hot water. 


MILO Hi-Fibre Advantages 

MILO Hi-Fibres delivers the great taste of MILO with the added benefit of containing fibres. This clear benefit will appeal to health conscious shoppers looking for a beverage helping their digestion and who are the people looking most for labels and health claims on products. 

MILO Hi-Fibre contains the filling benefits of fibres, plus all the energy of MILO, the specially-made Protomalt malt extract and it is fortified with micro-nutrients essential for your body to manage its energy: 8 Vitamins and 4 Minerals (Iron, Magnesium, Phosphorus and Calcium).


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8 comments:

  1. Wow thanks for introducing the new Milo in town. Surely the "less sweet" will benefit people with diabetic illness. Hi-fibre is also a plus for those who in-need of calcium. Ah good update!

    Blog Update: http://durian2land.blogspot.com/2012/06/beginning.html

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    1. @durianland Sure! I'm one of MILO fan too..

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  2. I always love to drink milo..

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  3. Milo eh . . . almost drink everyday ever since I was kid

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    1. @KKF I drinks it until now!

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  4. Wow, i like the product very muchy. Especially the Milo Hi-Fibre. I dont get much fibre from my daily intake of food. It is just great that i can enjoy my Milo and get additional nutrient from it.

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    1. @khoboo I love the original one..

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