Tuesday 5 June 2012

The Launch of Belgian Beer Festival @ Brussels Beer Cafe, Jaya One, PJ

The Launch of Belgian Beer Festival @ Brussels Beer Cafe, Jaya One, PJ

The first ever Belgian Beer Festival jointly organized by Luen Heng F&B Sdn Bhd (LHFB), a subsidiary of Carlsberg Malaysia in collaboration with Brussels Beer Cafe, celebrates the Belgian Beer Festival from 6 to 16 June at all branches of Brussels Beer Cafe.

The Festival is set to offer a unique Belgian beer drinking experience with a twist where it will feature leading Belgian beer brands distributed by LHFB such as Hoegaarden, Grimbergen, Stella Artois, Leffe and Belle-vue.
All Brussels Beer Cafes nationwide will participate in this Festival where beer advocates can have a taste of the exquisite beers and food platter of the Belgian descent and enjoy dining and drinking moments that resembles a typical ambient of a Belgian cafe. 

Mr. Soren Ravn
Managing Director of Carlsberg Malaysia & Chairman of Luen Heng F&B Sdn Bhd 
"With the wide range of Belgian beer brands offered by our subsidiary LHFB, we believe that discerning beer drinkers can indulge their taste buds with variety of Belgian beers ranging from wheat beer, abbey beer to specialty beer at a promotion price during the 11-day festival. Promotion covers Facebook contest that give out limited edition premiums and special Belgian beer combo promos." Soren Ravn, MD of Carlsberg Malaysia shared.

At the launch, Carlsberg Malaysia through its subsidiary Luen Heng F&B introduced the new addiction to the Hoegaarden beer family. Hoegaarden Rosee is similar in body to the original wheat beer but is infused with the fruity zest of raspberries. 
Mr Philip Tan
Regional Director - South Asia, Anheuser-Busch InBev International 
Mr Philip is here today to introduce the new addition to Hoegaarden beer family - the Hoegaarden Rosee. Do get a sip of this wheat beer which is infused with the fruity of raspberries, and subtle hints of spice and coriander, as it will only be available in Malaysia sometimes later this year. Hoegaarden Rosee is currently available in tap at all Brussels Beer cafe branches.
 The official launch of this Belgian Beef Festival
 Toasting with newly added Hoegaarden Rosee beer
A Belgian Traditional Dance Performance by Brussels Beer Café   

Hoegaarden Wheat beer
Hoegaarden Rosee
Like the wheat beer, Hoegaarden Rosee is also unfiltered making in cloudy in appearance and alive with a delicated pink to light orange hue. It has lower in alcohol (3% ABV) with a refreshing, smooth sweet taste.
 A platter consist of mussels, bacon, pork and chicken

Beside this, you can also join the Belgian Beer festival Facebook contest. It's simple! Snap a picture of yourself with any Belgian Beer & stand a chance to win Limited Edition Giant Hoegaarden Glass (3Litre). For more information, Please visit here.

Hoegaarden wheat beer was introduced in Malaysia in year 1996. It has since become the fastest growing wheat beet that grows significantly in sales and distribution. It captured the taste bud of many discerning beer lovers and the signature Hoegaarden 500ml glassware was the talk of the town and a 'must have' collectible item.

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  1. I missed this today...busy working!

    Hoegaarden Rosee sounds like a an easy drink for our current hot spell.

    1. @missyblurkit The taste of Hoegaarden Rosee more to fruity taste and good!

  2. so u got spin the thing and win something big? :P

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  4. Hi Nikel! The launch of Belgian beer festival seems a wonderful event. I wish I would have applied for my Belgium tourist visa well on time! Thanks for sharing! Keep updating new posts!

  5. Nice post! I recently got my Belgium Visa & will be visiting Belgium soon. I might visit Brussels Beer Café to enjoy a couple of beers with my buddies.