Wednesday, 5 December 2012

The Coffee Bean & Tea Leaf® Introduces Ready-To-Drink Beverages

The Coffee Bean & Tea Leaf® Introduces Ready-To-Drink Beverages
An upbeat kickstart for instant gratification at anytime and anywhere

Coffee and tea lovers, do you always yearn for a cup of coffee or tea to kickstart your day? If you are, hassle no more as the internationally renowned “Californian born and brewed” specialty coffee and tea retailer is introducing Ready-To-Drink beverages to get you ready to live your life in the fast lane.

Known for its top quality products and services, as well as excellent craftmanship of beverages, The Coffee Bean & Tea Leaf® continues to surprise consumers by offering premium coffee and tea products on-the-go. Its latest Ready-To-Drink line-up features – the 100% Arabica Columbian Ready Coffee, Ready-To-Drink Iced Tea which comes in three bursting flavours, the refreshing Sparkling Iced Tea that is made from premium Black Teas as well as the 100% garden grown and hand plucked ‘Fresh Leaf’ Tea Bag Line.

“Today we live in a fast-paced world – we are always trying our best to optimize the use of our time in between the intervals of waking up in the morning and going to work, meetings and deadlines, lunch and appointments, dinner and sleep time. At The Coffee Bean & Tea Leaf®, we understand the pulse and dynamic lifestyle of a modern individual and with the introduction of our Ready-To-Drink beverages, we hope coffee and tea lovers will be able to savour the finest drinks conveniently at anytime and anywhere. Ranging from four different types of Ready-To-Drink products, these beverages will redefine the drinking culture of coffee and tea,” said Mel Elias, Chief Executive Officer of The Coffee Bean & Tea Leaf®.

Present internationally in over 25 countries and 835 stores, The Coffee Bean & Tea Leaf® has pledged to maintain the quality of its products with stringent quality management, which includes choosing from only the world’s top 1% Arabica beans, hand plucked leaves from exclusive tea estates, and the careful roasting and blending of their own coffees and teas. Discover how the line of Ready-To-Drink products can give you the convenient and natural experience of keeping you afloat in the fast lane every day.

‘FRESH LEAF’ TEA BAG LINE
RETAIL RECOMMENDED PRICE: 
English Breakfast / RM15.20
Earl Grey / RM16.20
Chamomile / RM16.50
Mint Tea / RM15.80 
The Fresh Leaf series of teas are made from 100% garden grown and hand plucked leaves that gives a smooth overflowing tone. Each sachet is individually packed in eco-friendly special food grade nylon with no chemical glue. The Lion logo is an endorsement by the Sri Lankan Tea Board for premium grade teas. Each sachet weighs 2gms with 18 sachets in a box and comes in four different flavours.

The English Breakfast originated from the finest high grown tea garden of Ceylon and is sure to invigorate your taste buds with a rich, subtly sweet and fruity taste. Retail price is at RM15.20 per box. The Earl Grey is the perennial favourite of a blend of strong but soothing Ceylon tea with bold bergamot flavour. Retail price is at RM16.20 per box.The Chamomile is a blend of delicate herbal fusion with the floral soothing properties of Chamomile. Savour its sweet and fresh aroma with its ever-so-subtle creamy finish. Retail price is at RM16.50 per box. The Mint is an exceptional herbal blend that comes from the finest gardens around the world. It offers a natural and subtle sweetness with a trace of mint. Retail price is at RM15.80 per box. 

Roaring to deliver the instant gratification to your taste buds, The Coffee Bean & Tea Leaf® Ready-To-Drink beverages will be coffee and tea lovers’ essential chord for the beautiful melody that makes your day. Armed with the mission to bring coffee and tea lovers a genuine consumption experience in enjoying the most premium, natural and delicious coffee and tea, The Coffee Bean & Tea Leaf® has invested much on research and development to discover innovative and healthy beverage options.  They have also appointed DKSH, the leading Market Expansion Services provider with a focus on Asia, as their market expansion partner for the first venture into Malaysia’s mass retail market, to provide sales, distribution, trade marketing, merchandising and logistics services. With this collaboration, The Coffee Bean & Tea Leaf® will be able to leverage on DKSH’s extensive capillary distribution network to expand to all relevant sales channels to reach consumers at hypermarkets, supermarkets, general trade outlets, and convenience stores in East and West Malaysia.

READY COFFEE
RETAIL RECOMMENDED PRICE:
3-in-1 / RM16.50
4-in-1 / RM19.00
 For Coffee lovers, The Coffee Bean & Tea Leaf® ‘Ready Coffee’ line presents a 3-in-1 and a 4-in-1  that comes with an added boost of Korean ginseng. Both are made with 100% Arabica Columbian coffee beans. With this selection, The Coffee Bean & Tea Leaf® brings premium to the 3-in-1 coffee market to coffee connoisseurs who treasure quality with convenience. The 3-in-1 coffee boxes contain 12 sachets of 25 gram each of premium coffee in a box, priced at RM16.50. The 4-in-1 boxes contain 12 sachets of 30 gram each of premium coffee at RM19.00.


READY-TO-DRINK ICED TEA
RETAIL RECOMMENDED PRICE: RM3.50
 The Ready-To-Drink bottled teas come in 3 flavours, Iced Lemon Tea, Iced Peach Tea and Iced Jasmine Oolong Tea. Bringing to you the pristine flavour in the most natural of ways, these 350ml all natural fresh teas are extracted from fresh tea leaves and hot-filled with neither preservatives nor artificial colouring. For the new bottled beverages, the teas are gently brewed with water and combined with pure cane sugar to create a delicious, slightly sweet iced tea that can be enjoyed anywhere. Exhibiting natural antioxidant properties, all flavours are priced at RM3.50 each bottle. The Iced Lemon Tea is a fresh leaf black tea combined with a sweet, yet citrusy bite to create a smooth earthly texture. The Jasmine Oolong is made with premium imported Taiwan Oolong Tea, delicately scented with Jasmine, creating a balanced and refreshing tea. The Peach Iced Tea is a fresh leaf black tea combined with ripe peach notes to create a refreshing and flavourful brew. 


READY-TO-DRINK SPARKLING ICED TEA
RETAIL RECOMMENDED PRICE: RM3.80 
Another range of the Ready-To-Drink Tea line is the Sparkling Iced Teas that are filled with The Coffee Bean & Tea Leaf® premium Black Teas and comes in three fruity flavours of Sparkling Apple, Sparkling Lemon and Sparkling Berries. These 330ml bottles of sparkling goodness are bound to refresh and revitalize you for just RM3.80 per bottle.

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